Cookie and Tracking Policy

What Are Cookies and Tracking Technologies?

Cookies are small text files that websites store on your device when you visit them. Think of them as digital sticky notes that help websites remember information about your visit. At thorivalenqus, we use various tracking technologies beyond traditional cookies, including web beacons, pixel tags, and local storage mechanisms.

These technologies serve different purposes - some are absolutely essential for our financial planning platform to function properly, while others help us understand how you interact with our tools so we can make improvements. We've designed our tracking systems to be transparent about what information we collect and why.

Types of Tracking We Use

How Tracking Enhances Your Experience

Our tracking technologies work behind the scenes to create a more personalized financial planning experience. When you set up retirement goals, for example, functional cookies remember these preferences so you don't need to re-enter information each time you return to the platform.

Analytics tracking helps us identify which financial calculators are most valuable to users and which areas of our platform might need improvement. If we notice many users struggling with a particular feature, we can redesign it to be more intuitive.

Marketing cookies ensure that any educational content or resources we share are relevant to your financial planning stage. Rather than showing retirement planning content to someone just starting their career, we can tailor resources to match where you are in your financial journey.

Essential Cookies We Use

Data Retention and Control

We retain cookie data for varying periods depending on their purpose. Session cookies are automatically deleted when you close your browser, while persistent cookies may remain for up to two years. Analytics data is typically aggregated and anonymized after 90 days.

You can manage cookies through your browser settings at any time. Most modern browsers allow you to view, delete, or block cookies entirely. However, blocking essential cookies may prevent certain features of our financial planning platform from working correctly.

We respect your choices about data tracking. If you opt out of non-essential cookies, we'll remember this preference and won't reinstall tracking cookies unless you specifically choose to accept them again.

Browser Configuration Guide

Different browsers offer various cookie management options. In Chrome, you can access cookie settings through Settings > Privacy and Security > Cookies. Firefox users can find similar options under Privacy & Security in the preferences menu.

Safari provides cookie controls in Preferences > Privacy, while Edge users can manage cookies through Settings > Cookies and Site Permissions. Most browsers also offer private browsing modes that automatically delete cookies when you close the window.

Remember that completely blocking all cookies may affect your ability to use certain features of our financial planning tools, particularly those that require login or save your progress between sessions.

Third-Party Tracking

Some cookies on our platform come from third-party services we use to enhance functionality. These might include analytics providers, security services, or educational content platforms that integrate with our financial planning tools.

We carefully select third-party services and require them to meet our privacy standards. However, these services may have their own cookie policies and data practices. We recommend reviewing the privacy policies of any third-party services you interact with through our platform.